The Challenge
Tasteo Urban Eatery was a growing restaurant brand across multiple city locations. Despite strong word-of-mouth, their local ad performance was inconsistent, and reservation volume fluctuated drastically week to week.
Challenges included:
- Ineffective location targeting on Meta
- Poor Google Maps visibility
- Manual reservation management causing lost leads
- Negative reviews impacting reputation
Our Approach
We developed a location-based performance system combining automation, reputation, and creative optimization.
1. Geo-Targeted Ad Campaigns
- Ran hyper-local Meta ads within 5km radius per outlet
- Used custom creative variations for each location
- Highlighted signature dishes, chef events, and seasonal promos
2. Google My Business Boost
- Claimed and optimized all listings with high-quality photos & CTAs
- Encouraged review generation via QR codes on receipts
- Improved average rating from 3.9★ → 4.6★
3. WhatsApp Reservation Automation
- Integrated a chatbot to handle bookings automatically
- Sent confirmation + reminders to reduce no-shows
- Linked campaign ads directly to WhatsApp booking flow
The Results
In 4 months, Tasteo’s performance drastically improved:
Reservations
Monthly reservations increased from 280 to 1,050, a 275% growth.
Booking Cost
Cost per reservation dropped from $7.20 to $3.80 (-47%).
Local Reach
Foot traffic and brand search volume rose by 320% across all outlets.
Key Takeaways
“Our restaurants are now fully booked almost every weekend. Their automation and local targeting strategy completely transformed our marketing.”
— Daniel Prasetya, Marketing Director at Tasteo
What Drove Results:
- Localized creative personalization improved CTR by 3.4x
- WhatsApp automation reduced admin time and boosted conversion
- Consistent review management built long-term trust
- Cross-platform integration unified brand visibility