Visual Fest 2025 is Indonesia's premier creative arts festival celebrating visual culture, digital art, and contemporary design. The challenge was to create a vibrant, energetic brand identity that appeals to young creatives while maintaining professional credibility.
Design Solution
The identity features bold gradient colors transitioning from coral to golden yellow, representing creativity and energy. The typography combines modern sans-serif with custom lettering for festival materials. The visual system includes flexible patterns and iconography that work across digital and print applications.
Deliverables
- Logo design and brand guidelines
- Event poster and promotional materials
- Social media templates and assets
- Merchandise design (t-shirts, tote bags)
- Digital banner and web graphics
- Signage and wayfinding system
Results
The new brand identity increased social media engagement by 250% and helped achieve a 40% increase in festival attendance compared to the previous year.
